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SEO Software Channel Joe Sandy: today we’re going to talk about SEO; ways that you can improve your search engine rankings for laser-targeted traffic from keyword phrase searches.
SEO or search engine optimization, what is it? Let’s start off by asking this question. What is SEO? Well, the power behind the Internet is fueled by search engines: Google, Bing, Yahoo. These search engines use highly advanced formulas, formulas that determine what gets seen in the search results and, more importantly, formulas that determine where the search results get placed. These formulas are called algorithms. You’ve probably heard that term before, but algorithms determine the overall ranking of your site.
SEO – What is it?
Rankings are determined based on several highly relevant, key factors. Getting these factors to work together successfully is known as search engine optimization or SEO. Let’s go back and talk about the key factors in SEO. We have titles, words, words used in links, site reputation, and links between sites. Now, we’ll go over each one of these one at a time. Let’s talk about titles first. Titles are searched for and looked at by Google, Bing, Yahoo, but this is all part of the algorithm that tells the search engines where to find the title, but it also tells them where to put the title in the search results. Now, as you can see here, I have a result pulled up on how to prepare a garden.
Now in this particular example, How to Prepare Garden Soil for Planting for Dummies actually comes up first out of 74 million search results. Now because that’s not an exact match to our title is not the end of the world. This proves some of the other points about ranking, and that is the words “how to prepare” and “garden” are part of this title.
Now there are other key factors that are pushing this site up to the number one position, but title, as you can see here, and in each example, is very important. The next factor we’re going to discuss is words. Words are another important element that the search engines reference to determine how relevant a post is relative to where it’s placed in the search results. If you look over here, we’ve got the same example, how to prepare a garden, but look here: not only has the algorithm looked at titles, it’s also actually looking at words in the actual posts themselves.
That becomes another factor in relevancy for determining site placement. Another factor that we want to talk about is words used in links. These are beacons for the search engines to notice that there’s a redirect to another page. Properly used links can add considerable weight to a page and help in search engine result placement. Another factor, site reputation. What do we mean by site reputation? Well, it’s determined by factors such as quality of content and consistency of adding fresh content. Adding fresh content to a site or channel consistently will help the search engines recognize that the site is worthy of a higher search result ranking. You can see in this illustration here, this person has made a post basically every day of the week, while skipping Sunday, since 1995. That is extremely weighty, and search engines love this type of fresh content. Lastly, we’re going to talk about links between sites.
Links between sites, otherwise known as backlinks, are critical in determining site rankings for the search engines. High-quality backlinks from high-ranking sites are the most desired type of link to add much-needed relevance to your site or channel. As seen in this link wheel illustration here, links from YouTube, Digg, EzineArticles, Twitter, Facebook, et cetera, all coming back to your site are highly relevant. A little more about backlinks: you know, many people attempt to fool the search engine by purchasing backlinks and then linking them directly to their keywords, in many cases way too many times.
The problem is that a lot of these links can come from worthless, non-ranking, nonexistent sites, and this throws up a red flag to the search engines. Many times, using poor quality backlinks is going to penalize you in the search results, yet you’ve done the same amount of work that you would have done had you gone out and found high-quality backlinks. Let’s talk a moment about high-quality backlinks. To be found in the search engines in this day and age, you’ve got to follow the guidelines laid out here. But in addition to that, you must have a way to ensure getting high-quality backlinks. You must know for sure that your backlinks are not going to harm your ranking. And you also must use a system that is penguin and panda proof. Now, what if there were a way that you could rank any blog, website, video, article, any piece of content on the first page of Bing, Google, or Yahoo on autopilot? Would that be of any value to you? Well, I want to introduce to you today Magic Submitter. Magic Submitter will put all of your online marketing on autopilot so that you can get your site rankings up, ensuring your customers or subscribers will find you exactly where you want them to look.
With a Magic Submitter membership, you, of course, get the software, state of the art software that allows you to create and syndicate thousands upon thousands of high-quality backlinks on autopilot. You will become a member of a free, interactive forum. There’s free support with Magic Submitter, always free updates, and now there’s live one-to-one training available with Magic Submitter. That’s right; you can get live, one-to-one coaching with the only official Magic Submitter training, the SEO Doc himself, Mr. James Upjohn. James brings years and tons of experience with him, and he works consistently to ensure that you get the proper training that is tailored to your specific needs.
You can contact James for one-on-one training via Skype at Magic Submitter Tutorials. Guys, update: Magic Submitter now works directly with Link Pipeline to ensure that your backlinks are getting indexed absolutely automatically. Not only that, but they’ve partnered with The Leading Articles so that you can now import articles directly into the Magic Submitter without having to run through any other type of spinning software. All this comes with your Magic Submitter membership. If you’re wondering how to get started with Magic Submitter, you can get Magic Submitter today simply by clicking the link directly under this video. It looks like this: http://bit.ly/ZAFQim You’ll want to click that link, go through to the other side and, guys, right now you can take a trial run of the Magic Submitter software for $4.95. Test-drive it for yourself.
See if it’s going to do everything that you need it to do. I virtually guarantee that it will. I’m Joe Sandy from SEO Software Channel. You can check out Magic Submitter here.
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