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SEO writing: a brief history of SEO writing by Valerie Niechai; Brief? It is actually a thorough article by an SEO PowerSuite expert.
SEO writing: You do not even need a time-machine to peek at how content was created two decades ago. And you surely remember that level of frustration you felt when searching for something at those times. Search engines were young, and people totally made use of that situation.
However, I’ve seen the comparison of different SEO writing periods made by Rand Fishkin, and I fancy sharing its summary with you:
|2001 (or Archaic period)||2008 (or Middle Ages)||2018 (or Modern period)|
|Keyword stuffing — a really effective tactic back then.||Keywords are still important in strategic locations.||Solving the searcher’s query— search engines are teaching themselves to solve our queries in the most agreeable way, so SEOs have to do that as well. If they want to rank higher and for longer, of course.|
|A bunch of pages targeting closely related terms — exact keyword matching was in vogue back then.||Exact keyword matching is still working — the flourishing of practices to create a bunch of pages for keywords with the same intent.||Not keywords matching, but intent matching — now we do not match separate keywords, we match the whole themes (aka a group of keywords with the same intent).|
|Keywords in tags and domain/subdomain names— easy and effective.||Keywords in domains/subdomains got less power, but still influential.||Keywords in just a few strategic tags — title&body. And if you are in a mood: headers, URL, meta description, and image alt attribute.|
|Writing for search engines and trying not to piss off users — SEOs showed one set of content to search engines and the other one to users. SEOs were dangerous people back then.||Killing for backlinks — those dangerous SEOs worked out a new efficient practice — to do everything to get links, which mattered a lot back then (still do, but in a different way).||Trying to enhance the user experience — search engines dig pleased users, so you have to tune in|