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Amazon Price: N/A (as of November 14, 2018 11:53 am – Details). Product prices and availability are accurate as of the date/time indicated and are subject to change. Any price and availability information displayed on the Amazon site at the time of purchase will apply to the purchase of this product.

Social Media Marketing Workbook 2018 UPDATED EDITION: Learn Social Media Marketing in Plain English – Step by Step! Buy the Book Used at Stanford Continuing Studies to Teach Social Media Marketing for business.

Social Media Marketing Workbook 2018 EDITION – all info verified, and a NEW chapter on Instagram, plus revisions on LinkedIn
Read the Reviews – compare the REAL REVIEWS of this social media marketing book to the REVIEWS? of other books
Learn to Market Your Business on Facebook, LinkedIn, Instagram, YouTube, Twitter, Pinterest and all major Social Media Marketing platforms
Watch Videos – view step-by-step companion VIDEOS to Social Media Marketing Workbook 2018 Edition that SHOW you how to do SOCIAL MEDIA MARKETING
Use the Social Media Marketing Workbook 2018 Edition Worksheets – download WORKSHEETS and QUIZZES that guide you step-by-step to social media success.
Access Free Tools – access the companion SOCIAL MEDIA MARKETING TOOLBOOK with hundreds of free tools for social media marketing.

Social Media Marketing Workbook 2018 EDITION – all info verified, and a NEW chapter on Instagram, plus revisions on LinkedIn
Read the Reviews – compare the REAL REVIEWS of this social media marketing book to the REVIEWS? of other books
Learn to Market Your Business on Facebook, LinkedIn, Instagram, YouTube, Twitter, Pinterest and all major Social Media Marketing platforms
Watch Videos – view step-by-step companion VIDEOS that SHOW you how to do SOCIAL MEDIA MARKETING
Use the Worksheets – download WORKSHEETS and QUIZZES that guide you step-by-step to social media success.
Access Free Tools – access the companion Social Media Marketing Workbook 2018 Edition TOOLBOOK with hundreds of free tools for social media marketing.

Social Media Marketing Workbook 2018 Edition is the #1 Bestselling Workbook on Social Media Marketing for Business

Jason McDonald – written by a successful practitioner of SMM. Check Jason out on YouTube, or download his free Social Media Marketing Toolbook
Stanford University – used by Dr. McDonald in his courses, both online and on campus, at Stanford University’s Continuing Studies
Got Questions? – just Google ‘Jason McDonald’ and send a quick email or call.

The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. He uses this social media book as THE workbook for each class.

Social Media Marketing Workbook 2018 Edition Table of Contents

Social Media Marketing – an overview to social media marketing at a conceptual level.
Content Marketing – how to conceptualize the type of content you need for your social media marketing efforts and build a content production machine.
Facebook – how to market your business on Facebook including some basic principles of Facebook advertising.
LinkedIn – how to use the world’s largest B2b network for your business, including advertising opportunities.
Twitter – an explanation of whether you should tweet, and if you do, how to use Twitter effectively for business marketing.
Instagram – how Instagram is like Twitter with pictures, how to market on Instagram, and even a very brief comparison of Instagram to Snapchat.
YouTube – a deep dive into the business side of YouTube, often hidden behind cat videos and Rihanna or Miley Cyrus gyrations gone viral.
Pinterest – the most effective social media for eCommerce stores and retailers, do-it-yourselfers, and those serving the female shopping demographic such as wedding photographers.
Yelp, Google My Business, and Reviews – how to use Yelp, Google My Business (formerly Google+), and other review sites to promote your business via reviews.
Epilogue – the “new” new kids on the block: Snapchat, Tumblr, Amazon, etc.

Note: due to its practical, step-by-step nature, this social media marketing book is an excellent companion with books such as Social Media for Dummies, Social Media Marketing in a Day, Social Media Marketing for Dummies, The Art of Social Media (Guy Kawasaki), Irresistible: The Rise of Addictive Technology (Adam Alter), and Chaos Monkeys (Antonio Garcia Marquez). The Social Media Marketing Workbook is listed on many lists of the best social media marketing books of 2018.

Product Details

  • File Size: 13668 KB
  • Print Length: 362 pages
  • Simultaneous Device Usage: Unlimited
  • Publication Date: June 27, 2016
  • Sold by:  Amazon Digital Services LLC
  • Language: English
  • ASIN: B01HOWTR3W
  • Text-to-Speech: Enabled
  • X-Ray: Enabled
  • Word Wise: Enabled
  • Lending: Enabled
  • Screen Reader: Supported
  • Enhanced Typesetting: Enabled

Customer Reviews

If you use social media in your marketing plan, you need to read this book!

 on August 23, 2016
By R. Smith
I have been a virtual student of Dr. Jason McDonald for the past 5 or so years. I went from zero knowledge about SEO to becoming a competent content creator who has enjoyed writing articles and blogs for concerns all across the USA, and in the United Kingdom as well. Dr. McDonald has also allowed me to be a part of his webinars, which are virtual classrooms in which he teaches the ever-changing science of SEO.

Very valuable workbook!

 on May 31, 2017
By Book Reviewer
As the title states, this is a workbook. It is not a broad book, desiring to change your viewpoint from which you will then build a strategy. Nor is it a book working at the nano level, all about making those tiny tweaks which change your “metrics” by 3%. Instead, this book gives you the basic understanding of how the major social media platforms work, and how to navigate them. Jason (the author) provides valuable examples and details for context to see how each might (or might not) fit into your own work and customer interaction. And then he gives you specific tasks to help you determine what you should be focusing on, help you gather relevant, specific information, and begin building what will serve you best. Most importantly, McDonald is super encouraging, and shapes your expectations (of the platforms and yourself in this work). His website has a huge amount of supporting pages which expand and personalize what the book provides.

Excellent tool for understanding and taking action

 on August 13, 2016
By Lorren H
This is a workbook, just as it says. It’s not a broad, conceptual book, seeking to swing you to a new viewpoint from which you will then build a strategy. Nor is it a book working at the nano level, all about making those tiny tweaks which change your “metrics” by 3%. Instead, this book gives you the basic understanding of how the major social media platforms work, and how to navigate them. Jason (the author) provides valuable examples and details for context to see how each might (or might not) fit into your own work and customer interaction. And then he gives you specific tasks to help you determine what you should be focusing on, help you gather relevant, specific information, and begin building what will serve you best. Perhaps most importantly, he is super encouraging, and shapes your expectations (of the platforms and yourself in this work). His website has a huge amount of supporting pages which expand and personalize what the book provides. Very valuable.

Very easy to read The ideas are not complex You can …

 on May 31, 2017
By Amber Bowen
Pros:

Finally found a great how-to book.

 on August 19, 2017
By dtw
Finally a book that is not only easy to implement but thorough! Definitely for someone (like me) who has very little social media experience and doesn’t want to waste time testing the waters without a discernible plan. I’m on social media first-and-foremost to market my business and this book delivers for that. It’s full of actionable items, freebies, links, and suggestions. I don’t feel like I need any other how-to social media book in order to take my business to a new level.

A serious social media tool!

 on December 28, 2016
By Weekly Photo Tips
Well written, easy to follow and packed with information. If you are serious about your online presence then this should be a purchase you make. It also comes with a free PDF version of the book (and other free tools) so the book (and all of it’s info) is even more portable and all of the (many) links that are mentioned in the book are clickable, two thumbs up!

As many have indicated, this one kicks butt.

 on August 8, 2016
By Jacob Rubnitz
As a complete novice in social marketing, this book alone has already given me assurance that marketing online is merely hard work…but it is NOT complex. McDonald manages to reveal the big picture, while also providing practical details AND tons of free tools to get your ideas, products, and services out there. And these strategies are not short term fixes. They include principles that will assure evergreen campaigns. I Am lucky enough to have been gifted with a free review copy, so it goes to show that the author really wants to make sure that what he is saying is accurate, and that it works! I will definitely be buying his other stuff .

Great tool for understanding social media marketing

 on May 7, 2017
By TJ
I got this book as a tool to use with a new apprentice in my digital marketing firm. It’s been a fabulous tool to help the apprentice learn and understand each platform and how they can fit into a marketing strategy for our clients, as well as giving worksheets and tools to practice as you learn. The author has a friendly, reachable tone, not lofty or arrogant as is sometimes the case in these types of tools. Very down to earth and easy to understand even for someone new to social media marketing like my apprentice. Would definitely recommend!

Buy this book FIRST and not waste as much time and money as I have!

 on July 24, 2016
By mjd2250
Finally!! I have bought several other books on the topic of social media. I have attended at least three seminars on the subject. I have actively used the internet in a business capacity since before ebay, google, and all these multi-millionaire (multi-billionaire!) social media entrepreneurs were born. Somehow the social media train left me sitting at the station, frustrated and in the dark.This book has rescued me.

Originally posted 2018-01-21 17:57:46.