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Traffic Travis Google Keywords tool comparison: Hey dear; this is Zach Prez with a quick keyword demo for expanding your keyword list and finding some long tail phrases with Traffic Travis.
Traffic Travis Google Keywords: I like to use the Google Keyword Tool which you can find by typing into Google: ‘Google keyword tool’ and just plug in your phrase that you want to expand, and if you expand advanced options you can check the radio button for ideas containing my search terms. And what this does, it returns a list of all the phrases people search for that contain the word ‘wedding photography’ and tells you how many searches per month are being done for that term.
Traffic Travis Google Keywords: Photographer keyword research
So ‘wedding photography‘ is contained in million search phrases and ‘professional wedding photography’ is contained in 18,000 search phrases. Looking at this, you can not only assess search volume (which phrases are searched more than other phases) but you get a quick snapshot of competition as well. Competition is how many people are buying this term in the paid Google Adwords. And as you scroll down the list you’ll see certain phrases are less competitive. It would be easier to rank for ‘wedding photography unveiled‘ because this green bar is not as full as ‘candid wedding photography,’ which would be more difficult to rank for. Toward the top left there are different Match Types. Broad means ‘professional wedding photography‘, those three words were used anywhere within the search phrase. Exact means the user typed in the phrase shown and only the phrase is shown. So they typed exactly ‘wedding photography tips’ into search. The phrase means they typed those words in that order but there may have been other words as a part of the phrase. For example, they might have typed ‘digital wedding photography tips’ and that would still be a part of this 12,000 searches per month.
Traffic Travis Google Keyword: Shifting to Traffic Travis
So Broader is going to give you the most results. Exact and Phrase searches would be less than that. To broaden your keyword selection you can show results for all keyword ideas and when you search this, it will give you a lot of related phrases. Like ‘wedding venues’ doesn’t contain the words ‘wedding photography’ that I searched for at the top, but it’s related. So this might give you ideas outside of your phrase that you typed. Like ‘wedding pictures’. “Pictures” is another way people might search for photography. So this can give you great ideas as well. Another tool I like is Traffic Travis. It’s a PC-only download to your computer.
It’s got a lot of great reports within it. For example, Backlinks To Site is a great one. But it’s got a good keyword finder. If I type ‘wedding photography’ and I can go fetch 80 keywords, it’ll give me a list of the number of daily searches in Google, Yahoo, and MSN for words related to wedding photography. This gives me a lot of different ideas of words I can optimize for, like ‘creative wedding photography’ or ‘cheap wedding photography’. Those are the long tail phrases that will be easier for me to rank on than the main term like ‘wedding photography’.
Usually what I’ll do is export these results to an Excel file and if that enables me to come up with a priority list of maybe the top 20 niche phrases I want to rank for and then I can start to implement those in my page content and in links pointing back to my site. For more ideas on finding keywords and how to place them on your site, Google me at photography SEO.
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Originally posted 2018-02-21 22:11:15.