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Video Marketing for Business part 2: this is the second part of the article discussing a comprehensive approach to growing your business using videos to propagate valuable information about your company and collect high-quality leads
Video Marketing for Business part 2: There’s a reason everyone is talking about video right now. I am Roberto Blake of robertoblake.com, helping you understand something awesome today.
Video Marketing for Business part 2: why unboxing videos are among the most watched marketing videos on YouTube
Do you know why? It is because by watching someone unbox something and seeing what their experience and their thoughts are on it, you are getting some information that will help you make an informed buying decision. Someone you trust, somebody that you believe in, somebody that you’re familiar with is telling you how they feel about a product. Look, my dad bought Craftsman tools, guess what I buy, Craftsman tools. Well, video marketing is the same way if you are an authority or an expert in a subject, an industry, or in specific things and resources. So, by leveraging your expertise using video marketing, you can sell things. In fact, you are really branding yourself! It’s not really a hard concept to follow.
Without being subject matter experts, you are selling stuff for Mattel and Hasbro for a really long time and making a lot of money. This isn’t new and it is not rocket science. Videos sell stuff. Go figure!
Video Marketing for Business part 2: how demo videos can make you money
If you are a service-based business, you can demonstrate how the service works usig video marketing. You can produce video testimonials. Better yet, you can showcase your overall knowledge, which is definitely to your advantage. It is a great way to get people comfortable with you and again, it creates brand awareness. YouTube is fantastic for this, as it is the second largest search engine in the world. However, Youtube is not the only option. There are plenty of people who use video marketing for business effectively on Facebook, whether it be with Facebook Video or Facebook Live. In fact, Facebook Live Q and A’s, and Periscope Live Q and A’s, are a fantastic way to let people challenge you and show them that you are a subject matter expert. You bet they will be more willing to contact you for services.
Video Marketing for Business part 2: getting leads as a consultant
This is especially true if you are a consultant of some kind. This is actually the primary way that I get leads for my consulting, around social media and video marketing itself. One of the other angles here is micro-content platforms like Twitter and Snap Chat and Instagram. The cool things about these platforms are that the audience you have there is going deeper with you. They develop relationships with you. They have a deeper loyalty. They have an emotional connection. By putting content out there, especially participatory content to which they can react or respond, they can interact with you. It is very effective in strengthening that relationship, which can lead to conversions later. It means that you work less hard to sell to those people because they are interactive. They are involved, and they have skin in the game.
Video Marketing for Business part 2: using social media as a low-budget marketing strategy
Participatory content like this is great because it can impact whether you get a like or a hashtag trending. You cannot always own a hashtag, but the beauty of hashtags is that allows you to accumulate data. It allows you to kind of listen in and measure what the conversation is on the internet around this topic or around your own brand. So you can use micro-videos on Instagram, Snap Chat, and Twitter, to really help facilitate that and to go ahead and energize a fan base or an audience. You can get them involved in a conversation to obtain some feedback, and you don’t have to second guess things. You can actually find out what people are willing to put their face and their voice behind. You will know why they care about it or why it matters to them. You will figure out what they are willing to commit to in a 140-character Tweet. At the end of the day, this is about practicality. The reality is that everyone used to want to get an ad on television if they could afford it. This is how they could reach a large audience to grow their brand and make sales or get new clients.
Well, social media is infinitely cheaper, more affordable, measurable, and requires less effort to production values to accomplish the same task, my friends. And so, I definitely encourage you to educate yourself more about video marketing. If I can be a part of that, I would love to. So you can either leave questions for me in the comment section or feel free to use my website information in below to reach out to me for paid consulting. Of course, I definitely want you to check out the article I wrote in Smart Hustle Magazine with 10 practical ways to grow your business with video marketing.
Anyway, I hope you enjoyed this article and got some value from it. Don’t forget to create something awesome today.
This was Video Marketing for Business part 2, Please Click here for part 1.
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