SEO strategies must be evaluated in terms of outcomes. How do you really measure the effectiveness of a search engine optimization campaign? And can you really measure that?
SEO strategies can be measured effectively? oh yeah!
Of course, SEO strategies can be effectively assessed. So the answer is definitely yes. Many internet marketers know that the effectiveness of a search engine optimization campaign must be measured by the results derived from such SEO campaign. In this case, we are talking about revenues that a webmaster or business owner can harness online based solely on the search engine marketing campaign. Before we continue, it is important to establish the distinction between SEO strategies and search engine marketing campaign.
What is a search engine optimization campaign?
SEO strategies are the methods you decide to use in order to implement an SEO marketing campaign. So What is a search marketing campaing? A search engine marketing campaign is a set of activities designed to promote a website. Think of it this way. You have a website of a particular niche. Your goal is to get x amount of visitors by the end of the first month since your website is up and running. You decide to implement a search marketing campaign to achieve your traffic goal. However, how good is the traffic if it does not generate revenues. After all, profit is the reason yor website was created, right? You go on google to search for strategies to use for that particular campaign. After just a few seconds, you realize that multiple strategies can be used such as pay per click (PPC), banner ads, email marketing, and other things that also show up. However, you will notice that SEO marketing will be probably the most popular answer. One reason is that it is the most cost-effective way to obtain laser-targeted visitors to boost sales. Why is that? People are searching using a particular keyword phrase because they want either to buy or to be informed. In other words, they are looking for you. The trouble is there are millions of other websites in the same niche, and Google or other search engines cannot shoe them all in one page. Guess what? The sites that can convince the search engines that they provide the most relevant information are the ones which will rank first on search results pages?
So now you are convinced that SEO marketing campaigns are exactly what you want to implement. To execute the campaign, you want to be able to measure its effectiveness. In essence, you really want to examine the effective of the SEO strategies for this campaign. The best way to do that is to correlate performance with your search marketing efforts, right? Performance is’t any good if it is not generating traffic; traffic isn’t any good if it is not generating sales. Internet marketers already know that effectiveness means more money in the bank! So financial performance is key! This does not really require much scientific expertise, right? The question you should ask yourself is: if I increase my SEO efforts, will I proportionately increase sales? If so, then my SEO strategies are likely responsible for the success of my campaing, but there is a caveat to take into consideration.
Caveat in evaluation of SEO marketing strategies.
Although you do not need much scientific expertise to assess the effectiveness of SEO strategies, you do need to be careful. You must understand that what you are assessing is whatever contributes to your efforts. Consider the following example. A few weeks ago you started implementing some basic search engine optimization principles. For every content you published, you included a title, description, non-spamming keyword phrases, and a few reference links. You also included alternate text for your images that include your focus keyword. However, you are not satisfied with the results. SO you want more sales. You decided to submit to as many search engines as possible, and you start driving more sales. Then I would say that your search engine submission efforts are responsible not for all sales but only for the increase in sales. Then you found out that increasing your backlinks naturally may boost your website rankings on SERPs. So you checked out some SEO back link tools (e.g., Magic submitter, Easy backlinks, etc.) for gradual increase in your organic links. You see an increase in your SERP rankings and sales. You can then say that your SEO strategies are working. Suppose that when you starting increasing organic links, you also stop doing meta tags for your post. Then it would not be a good way to evaluate your SEO efforts. Why? Because you are measuring sales increase. That is whatever you are doing now represents an increase in efforts, not a start-over, right? SO the key is to look at the right information. If you are assessing the cause of increase in sale, you have to focus on increase in search marketing efforts with everything else remaining the same!
Do not be surprised if you see no meaningful changes in outcomes. That often happens. To find the cause, then you have to go back to other parameters to understand what is happening. A good place to start is Google search console for webmasters (Google webmaster tools). Before you start any SEO efforts, make sure you submit your sitemap to Google search console, You wull then be able to monitor how often Google indexes your website and how many pages are being indexed. Then you have to monitor your traffic. Sometimes your site’s internal stat plugin may not be accurate or it may not provide sufficient information about the quality of the traffic. There are a number of websites such as Alexa, Moz and others that may help with with that.
This is all for now. If you like this article, please share the link with others:
Do not forget to come back often for more…
Originally posted 2017-04-30 13:52:37.