Video Marketing for Business: a comprehensive approach to growing your business using videos to propagate valuable information about your company and collect high-quality leads
Video Marketing for Business: There’s a reason everyone is talking about video right now. I am Roberto Blake of robertoblake.com, helping you understand something awesome today. Video Marketing for Business: Today, we will discuss the importance of video marketing for growing your business. I know that everyone’s actually talking about video marketing right now. I know that almost all the social media are moving toward having a video component incorporated into their platforms. You need to understand that this is something that is very practical for you to grow your business. I’m going to give you some specific examples of how video marketing can help you grow your business. I also wrote an in-depth article for Smart Hustle Magazine about 10 specific ways video can help your business. Be sure to check out some video marketing tools displayed in this article, which can make it easy for you to create stunning videos without any knowledge of video production. If you can manipulate any software, then you can create your own video.
Video Marketing for Business: Let’s jump right into it.
One of the most practical things you can do with video marketing right now, as a business, whether you’re big or small, is webinars. Webinars allow you to take advantage of live video. There are so many companies that are blowing money on cold calling, and this is not to seny that there are situations in which cold calling can be effective. However, what’s even more practical right now is live webinars. For one thing, it is an effective way to qualify leads. I’ve talked about this before, but the real advantage here is that even if you wanted to leverage your workforce instead of just having one or two people do this, webinars are still great because you can have them cover multiple facets of your business. You can schedule different webinars at different times. Importantly, it is still absorbing only one to two hours total of the workday. Your webinars become permanent videos reflective various aspects of your company that you can use to get new leads while you are asleep. Yes, it will help you get qualified leads. You will get people who are decision makers because they are the only ones who have 45 minutes to an hour and a half to spend on this. You will get their email addresses as participants to your webinars or visitors who watch your webinar videos. You are getting whatever other information and data that you really want from them as a result of this. You are able to captivate them and hold their attention. So, when you call and follow up with them, it is going to be a warm call, a welcoming call. It will not be a cold call that annoys the crap out of your potential client. Not only that, you have their email addresses to be able to market to them directly.
Video Marketing for Business: how webinars can help you develop relationship with your customers
The amazing thing about your webinars is that you use 1 hour and 1 staff member with the appropriate expertise. This single event will captivate the interest of many potential clients instead of one. You have their information to plug into your customer relationship management or CRM later, or into your call list. These people represent qualified leads, and you are making warm calls for the follow-up. So, I think that it is a tremendous opportunity, and it’s just one of the ways that you can use video marketing to your advantage. In addition, think about the webinar-related content that is being continuously generated on your site, which gets people interested in coming back. Imagine the process for a moment. First, you have to make the announcements for your webinars on your site, which grabs the attention of potential attendees. Then, they are so interested that they come back to attend your televised webinar, and this is without making a single phone call yet. Even before the webinar, they have to sign up to attend. It means you have already collected their personal information and exchanged email messages with them to confirm their plan to attend the webinar. Subsequently, you now have several people interested in your company with whom you are having quality interactions. By recording your webinars, you are also adding content to your website and making it easy for new visitors to check out your track record. So adopting webinars is an absolutely amazing video marketing strategy! That brings us to content-driven video marketing.
Video Marketing for Business: content-driven video marketing for business
Now another obvious method is video marketing through content. I think how-to videos and demonstrations and informational, instructional stuff would be actually a great way to get people into your ecosystem and make them aware of your brand. It would let them know effectively how your brand solves a very specific problem for them. If they really like it, then they will automatically recognize your company as an authority for that particular aspect and share that information with their friends. This is particularly useful if you are a product-based business, but this works for services as well. One of the most lucrative categories on YouTube, one of the most watched things on YouTube, are on unboxing videos. Can you believe that?
This was Video Marketing for Business part 1, Please Click here for part 2.
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Originally posted 2018-02-24 19:25:08.